Monitoring and Measuring Customer Satisfaction
Monitoring and Measuring Customer Satisfaction is covered under Clause 8.2.1 of ISO 9001:2008: 8.2.1 Customer satisfaction As one of the measurements of the performance of the quality management system, the organization shall monitor information relating to customer perception as to whether the organization has met customer requirements. The methods for obtaining and using this information shall be determined. NOTE Monitoring customer perception can include obtaining input from sources such as customer satisfaction surveys, customer data on delivered product quality, user opinion surveys, lost business analysis, compliments, warranty claims and dealer reports. The question asked to me by a colleague was if then measuring and quantifying customer satisfaction was a requirement, was it good for an organization. My final conclusion and recommendation after in house discussion with John (our Senior VP) is that in simple terms ISO 9001 does not require the organization to quantify ...